How Much Does TikTok Pay?
TikTok monetization has evolved significantly with the introduction of the Creator Rewards Program (formerly the Creativity Program Beta). Unlike the old Creator Fund which paid pennies, this new program pays creators based on RPM (Revenue Per Mille) for high-quality, original videos longer than one minute. Use our TikTok Creator Earnings Calculator to estimate your income potential.
While YouTube typically pays more, TikTok's viral nature allows for massive view counts in short periods. You can learn more about the platform's history and impact on the TikTok. If you are cross-posting content, check our YouTube Money Calculator to compare earnings.
Understanding TikTok RPM
Your RPM on TikTok is determined by several factors, including engagement, retention, and the value of your audience to advertisers.
- Qualified Views: TikTok only pays for unique views where the user watched for at least 5 seconds. The video must be longer than 1 minute.
- Average RPM: Most creators in the Rewards Program see an RPM between $0.20 and $0.80. Some niches like finance or tech can see RPMs over $1.00.
Formula: Earnings = (Qualified Views / 1,000) * RPM
Other Ways to Monetize
The Rewards Program is just one income stream. Successful TikTokers often diversify their revenue:
- TikTok Shop Affiliate: Earn commissions by promoting products directly in your videos.
- Live Gifts: Viewers can send virtual gifts during livestreams which can be exchanged for cash.
- Brand Deals: Direct sponsorships often pay significantly more than view-based revenue.